Social media: How to use social media to promote your online store

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As we have mentioned, social media is an essential tool for promoting your online store . To do this, it is important to define your target audience well and choose the right social media.

Instagram is very effective for the inspirational products market, while LinkedIn is more effective for B2B products and services.

On the other hand, Facebook and Twitter are compliance directors email list very effective for B2C commerce, while Pinterest is an excellent option for visual products.

Business models in e-commerce
In the world of e-commerce there are different business models , each with its own characteristics and ways of generating economic profit. It is important that, before creating an online store, the business model you want to follow is clearly defined.

Selling online with a small initial investment
If you have a small initial investment, a good option is to start selling other companies' products in your own online store. With this model, you can advertise third-party products. For each sale, you can earn a commission.

The advantage of this model is that you don't need to worry about storage , shipping or inventory management. You just need to focus on promoting your products properly.