But be careful! The second big mistake when creating Copywriting with Storytelling is the cadence when constructing a story! In addition to understanding the team behind this narrative, whether it is really appropriate to include a testimonial and whether it will be interesting and will add value to your audience.
When we tell a story, we tend to give it greater importance, so that we are the main focus. After all, as Franz Kafka would say , “we are all necessarily the heroes of our own imagination.” To dj email list prevent this from happening, you need to find the ideal moment to develop your story and not extend it more than it should.
Don't be a dramaqueen
If there's one thing that makes people lose interest in a purchase , it's seeing that the seller is romanticizing or overdramatizing their narrative, and this is especially important to avoid copywriting mistakes!
When you exaggerate the facts too much, the persona stops giving due credibility to what you are proposing to them, which can make your content seem artificial. Present it in a natural way, and give due importance to what you are proposing, but without exaggeration!
Finally, serve your persona
It may seem strange to say this, but it is essential to achieving your goal with copywriting. Avoid serving your ego as much as possible, this is a human tendency, it is in our essence to want to draw attention to ourselves, the focus is not on you but on your content !
The ideal is to always try to serve your audience, be helpful , teach something to your persona, because when you produce something that will add knowledge to them, this generates value, and consequently becomes a great differentiator!
Did you see the difference?
As you may have noticed, the world of copywriting is full of possibilities , with incredible powers when it comes to convincing clients through words!
There are small steps that must be followed to generate the desired conversion, it is important to know that telling a story with copywriting alone is not enough to sell your content and/or products.
It is worth noting that your narrative has to be worked on, in addition to giving the correct cadence, it is not enough to just be told, otherwise it will not work and achieve the desired result.
Craft your ads and keep an eye out for the copywriting mistakes I shared with you! Good luck on this journey!
Did you like the article? Do you have any questions? Leave your comment below and tell us about your experience with copywriting, and don't forget to read our content on Storytelling !