According to a study conducted by Google

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The influence of AMP landings on positioning Google has wanted to perfect its vision for the future and the way in which the different landing pages operate on mobile devices. Loading speed and content optimised for mobile devices is something very important that the company rewards with positioning for the different pages. Some of the more general advantages of combining AMP and SEO landing pages have become clear. But there are also other, more specific benefits to be obtained. These include: 1.- Improve CTR The tandem of AMP landings and SEO is a very effective strategy to increase the CTR of all marketing actions. A page that uses AMP technology as a rule will have better SEO positioning and that will allow you to increase the click rate on your site. Customers or users will always return to the place where they have felt comfortable and have been treated well.


The same thing happens with the customers gmail email list of a web portal or a landing page. The click-through rate on a website can increase up to double if AMP technology is used on it.this is indeed the case. Hence the importance of using landing pages with this technology incorporated. 2.- A partner for an email marketing strategy AMP technology can be easily combined with an email marketing strategy. In addition, your emails benefit from having this technology because it provides added value, as well as allowing you to always have updated content. Likewise, an email marketing strategy can have other advantages such as being much more interactive, which will improve the customer-company relationship. 3.- Easy implementation Creating AMP landing pages is very simple if you have a platform like WordPress , since there is a specific plugin for this.