With video becoming increasingly popular these days, SEO professionals are paying close attention to this new development.
You can create valuable video content and post it on YouTube to increase the chances of other sites featuring your videos.
If you discover that another website has referenced your video, you can ask them to credit you with a link. Even if they decline, you can still direct users to subscribe to your channel or visit your website via a link in the video description.
Social media
Social media platforms like Instagram, Facebook, LinkedIn, diabetes mailing list and Twitter present numerous opportunities to include links to your website.
For example, Twitter offers two fields—Web and Bio—to include links. While they may not do much for your website’s authority, they do allow you to generate organic traffic.
Similarly, LinkedIn offers three links on your profile. You can even add media like videos and documents to capture traffic, generate leads, and increase visibility of your content.
And here, not even Instagram is left out, with features like tap.bio, you can add several links that serve as CTAs for your posts in one, which is fixed in the bio.
Partnerships
Another way to build an external link is by directly reaching out to other organizations that you identify with . If you have events or organizations that you sponsor, ask for a link to your website, and offer one to theirs in return.
For example, if your company produces content for recipes using ground cinnamon, reaching out to manufacturers of that food would be a great way to build external links.
It is also worth highlighting the guest post modality , which is based on formalizing a partnership to exchange content, that is, you write an article and send it to be published on another website.
Beware of broken links
When the links on your pages don't go where they should, it results in a poor user experience , making them less likely to buy your products or services, read your blog, or recommend you to their peers.
Therefore, it is worth monitoring this practice monthly, to find and fix broken links.
Google Analytics is a great way to help you decide how often you want to be notified about broken links, and how to find the issues so you can fix them. When you’re notified of a broken external link, you can choose to navigate to the page yourself to manually change the HTML, or you can use the link options in your content management system.
That's it for today. I hope this reading was useful and that you get good results with the external link strategy. Another tip is to check out our article on scroll to text , which promises to make a difference in content.