The Golden Age of Russian SEO

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It lasted from 2007, when Sape appeared, to 2009, when Matrixnet started working in Yandex. It was the best time of SEO. Links worked perfectly. Link budgets precisely correlated with search results: the more you spend on links, the higher your positions. The life of an optimizer became carefree: go to the exchange, buy links, write to the client what key phrases need to be entered on which pages.


And that's it — live for your own pleasure. The marginality of the SEO business italy email list was very high. The fight for purity of issuance Since the second half of the 2000s, it has become obvious that the quality of search results suffers due to manipulations with links. Since the concept of any search engine is to form the most relevant results that satisfy user requests, a tough fight between search engines and low-quality links has begun.


The most serious algorithms aimed at cleaning search results from GS were Yandex's AGS and Google's Penguin. In 2009, the Matrixnet machine learning algorithm began working. It made (and quite successful) attempts to determine where a link was natural and where it was low-quality. Thanks to Matrixnet, the number of factors taken into account in ranking increased several times. It was no longer possible to predict with the same accuracy on what budget and in what time frame a particular request would be brought to the top.