Personalization in e-commerce: why it matters more than ever

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The first contact
Of course, personalization should be part of every marketer’s “toolbox,” from the most innovative e-commerce retailer to the most traditional mom-and-pop business. Today’s customers expect a personal touch. Especially in times of uncertainty, it’s important to meet this expectation to keep them from turning to competitors.

In the e-commerce sector, perhaps it is australia telegram number database even more essential: while purchasing your products or services, the customer is almost always connected, so a poorly managed interaction or a slow response is enough to push him to look for an alternative using the infamous Hey Google .

According to Accenture, 91% of consumers are more likely to make a purchase when an e-commerce site remembers them.

Keep in mind that personalization isn’t a process that starts after you sign up for an account. It starts with the first interaction, whether it’s a web request, a chatbot question, or a mobile phone call. So recognizing your customer as an individual, from the moment they first visit your website all the way through the awareness and consideration stages of the funnel, puts you one step ahead, even before you know their name.

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