While many marketers perceive press release content writing services as dead, the truth is the writing and distribution service offerings are still relevant for online B2B marketing.
Social media marketing takes up a large chunk of PR budgets, but press release copywriting services complement the efforts while providing superb content necessary for search engine optimisation (SEO).
News pieces should form part of your marketing strategy because PR and SEO work together to reach your company’s marketing goals.
Read on to learn why a solid marketing strategy makes provision for press releases as part of the PR drive. Also, learn how the approach ties in with SEO for improvement in traffic, leads, and engagement.
How Your Marketing Works Better argentina whatsapp number database With PR and SEO
Your Marketing Plans and Attempts Can Work Much Better with PR and SEO
In the past, PR was the foundation for relationship building with the public and investor companies. SEO handled the technical aspects of marketing. Now they’re often so integrated that it’s difficult to separate the functions. Both aim for optimal results:
Develop brand awareness
Build trust and topic authority
Generate targeted leads
Manage reputation
Improve market visibility