With Sponsored Inmail, you can turn recipients into qualified leads . The tool is part of a native LinkedIn user experience . It is personalized content sent directly to the user's inbox on the network.
In addition to personalization, you can segment users , ensuring that your company only reaches the target audience. This will improve the user experience with your brand and help them engage.
Messages are only sent when your chosen recipients are browsing art director email list LinkedIn, so you know they’re more likely to engage with your brand.
Since your content goes directly to your target customer’s inbox, your messages won’t be bounced or end up in spam folders . To use this format, you’ll need to create a new account, which you can purchase from your account manager.
With Sponspred inMail, you can:
go beyond the known limits of email marketing, discovering a new way to make your campaigns more effective and generate more leads ;
spark the interest of your audience regardless of the device they are accessing;
drive conversions by delivering personalized messages to the network's inbox.
Dynamic Ads
Another ad format available on LinkedIn is Dynamic Ads, which has this name because it allows the creation of individualized ad campaigns on a large scale , with each person impacted receiving ads with their image and profile data.
But what are these ads for? Well, they have several purposes, such as: promoting the brand, generating traffic, converting new customers or even promoting content.
And in Campaign Manager, you can track how your Dynamic Ads are performing to optimize your results and creatives .
Additionally, like Text Ads, this format also appears in the right column on LinkedIn and can be subdivided into 4 categories.
Follower Ads
Follower Ads have a pretty self-explanatory name, don't they? They are used to get new followers for your Company Page or Showcase Page. This way, your posts start to appear in their feeds organically (i.e., without the need for new ads).
Content Ads
In this subformat, you can offer downloadable materials , did you know? This way, you generate leads for each user who downloads the content.
However, it is not possible to purchase it directly on the platform, and you will need to contact a LinkedIn Ads representative to negotiate your campaign.