These are the fish that look promising

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This means your content is resonating, people are interested, and they're taking those first steps toward potentially becoming customers. Middle-of-the-Funnel (MoFu) Metrics Okay, imagine your fishing net pulled in a bunch of fish (yay!). Now, you need to figure out which ones are worth keeping and which ones to toss back. That's what the middle of the funnel (MoFu) is all about! MoFu metrics help you see which leads are truly interested and might turn into paying customers.


What to Focus On: Marketing Qualified Leads (MQLs) ! An MQL has taken austria whatsapp number database actions that show serious interest. Maybe they attended a webinar, downloaded multiple resources, or spent a lot of time on your pricing page. Middle-of-the-Funnel (MoFu) Metrics Email Engagement Did they open your emails? Click the links inside. A highly engaged email list is full of potential customers who are warming up to your company.


Content All-Stars Which blog posts, videos, or guides are people digging into? This tells you what your potential customers care about and helps you create even more helpful content for them. Let's stick with the project management software example. Here's what those MoFu metrics might show: MQLs 10 out of those 50 people who downloaded the template also signed up for your free product trial. They look like super interested potential customers! But don't waste time on lukewarm leads.