YouTube could become key to the internet giant's eCommerce strategy: Google works with Shopify for in-app purchases
Google works with Shopify to turn YouTube into its new eCommerce bet
By Susana Galeano
LATAM Content Coordinator
ANDeCommerce continues to grow alongside platforms that offer products and services to consumers online, a business that social networks do not want to be left out of. Beyond its advertising function, being able to offer in-app purchases is the dream of Facebook, Instagram, WhatsApp… and also of the internet giant: Google is working with Shopify to turn YouTube into an online shopping site.
According to a Bloomberg report , Google is working with indonesia business email database Shopify to enable YouTube’s millions of users to make purchases of items they can see in videos on its platform, such as product reviews, unboxing videos, tutorials, and virtually any other content that is shared.
Google works with Shopify: YouTube could soon become a full-fledged eCommerce
In fact, YouTube is already very important in the customer journey of many users, since 55% of consumers use the platform's videos to make purchasing decisions . However, once they decide to buy a product after watching one of its videos, they have to go to an external website to place the order.