Calculate your app’s growth rate

[ishanijerin1]

If you have the FANSHIP SDK installed, you can create and measure various user definitions (segments) on the screen shown above.



For example, in the screen above, users who have "launched the app 0 times (in-app behavior) in the past 7 days" are defined as "dormant users."

More complex definitions such as "regular users" are made by combining store visit history, purchasing history, and membership information.



If you would like to try FANSHIP right away, we also marshall islands email address offer an onboarding program led by a customer success representative, so please feel free to contact us.



If you are not using FANSHIP, you can also achieve this with Firebase, although in principle you will only be able to define in-app actions.

See below for how to do this with Firebase.

Firebase Help > Reports and Settings > User Lists





2.
Once you know the number of users for each app, you can calculate the "app growth rate."



(Number of new users + number of returning users) / number of dormant users = app growth rate



If the growth rate of this app is less than 1, it means that there are issues with its growth, and if it is 1 or higher, it means that it is growing.