Better navigation and user experience means a happier user and an increased chance of them returning to our website .
Unlike adaptive websites, which have specific designs for each device, responsive websites have a single, highly flexible design. Although the code used is more complex, it saves a lot of development costs and time when updating content .
SEO
In April 2015, Google updated its search algorithm and since then india business email database it has penalized websites that do not have a responsive design . In addition, from March 2021 it will use the Mobile First Index , which uses the mobile version of websites for indexing and ranking.
If your website is not responsive, it will be increasingly difficult to rank in the search engine and you will lose an important source of traffic in addition to obtaining a high bounce rate .
Branding
We all know how important it is to make a good impression, but your website and the content you publish on it must also be presented consistently across all devices . This way, you facilitate brand recall and transmit greater security to the user.