Financial Snapshot The financial health

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Target Audiences Nike primarily targets serious athletes, particularly in the performance sports market, making them a favorite among serious runners, basketball players, and those involved in competitive sports. Their marketing strategies often center around influential athletes and bold campaigns that emphasize motivation and achievement. Adidas, while also appealing to athletes, has carved out a strong niche in the lifestyle market, attracting a younger demographic with its emphasis on fashion and street culture. Collaborations with celebrities such as Kanye West (Yeezy line) and Pharrell Williams highlight their dedication to blending sportswear with contemporary style.


Adidas (Adidas Group) and Nike showcases a stark contrast between the two leading lithuania phone number resource athletic brands. Below is a comparative table highlighting key financial metrics for both companies, providing a quick overview of their performance. Comparison Item Adidas (2023) Nike (2024) Annual Revenue $23.190 Billion $51.362 Billion Net Income -$81 Million $5.7 Billion Market Capitalization $43.54 Billion $129.240 Billion Operating Income $289 Million $6.


311 Billion Gross Profit Margin 47.52% 44.56% Financial Overview Revenue: Nike reported an annual revenue of $51.362 billion for the fiscal year ending May 31, 2024, representing a modest increase of 0.28% compared to the previous year. In contrast, Adidas generated $23.190 billion in revenue in 2023, marking a decline from the $23.718 billion reported in 2022. This emphasizes Nike’s robust revenue growth, although modest year-over-year, against Adidas’s ongoing challenges in sales.