To do this, you need to conduct a social media audit

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g., changes to social media algorithms). Evaluate and adjust strategy Social media management tools not only help you launch your strategy but also guide you through the evaluation process. This means you can adjust your course at any time and ensure your social media content calendar is pointed accurately towards your end goal.



To do this, you need to conduct a social media audit. usa telegram phone number list a social media audit Here are the steps you should take to create an effective, useful social media audit: Analyze your profiles: Start by reviewing each of your social media profiles. Make sure they are up to date, consistent with your brand, and optimized for search.



Check for broken links, outdated information, and missing profile pictures. Your social media profiles are the shop window for your brand, so they need to be perfect. Identify your KPIs : Identify the KPIs that are most important to your business, such as engagement rate, follower growth, and website clicks.