Below, we offer you a series of tips to help you start considering including video marketing in your content strategy , such as respecting pre-established formats, using free stock videos , or analyzing metrics and taking advantage of them. Let's get to it!
You need a good idea or story
Squeeze your creativity to the max to come up with a good idea or story and you won't have to worry so much about quality. The first 30 seconds of the piece are crucial to avoid abandonment, so we advise you to start strong, to hook them from the beginning.
Social media such as Instagram Stories, YouTube guatemala business email database Facebook or TikTok are good channels for live broadcasts and you only need a mobile phone . With a good idea, these broadcasts could go viral.
Try to make videos that generate interactions in a simple way. Focus on creating content that users can and want to share . Make it as easy as possible for them and look for themes that make them feel reflected , that move them to action or that are useful to them. A good option is to create emotional content ; video is one of the best formats to provoke an emotional response.
Use your video campaigns to create branding. Make sure your pieces reflect the style, values and personality that define your brand.