Why does a company need a brand book?

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What is a brand book and why is it needed?
A brand book is an official document containing the standards of the company's corporate visual style, its philosophy, mission, main tasks and goals. It should be noted that companies approach the creation of a brand book differently. Some pay more attention to design aspects, others create a document that describes the company in detail and the rules of interaction with clients and partners. Before starting to form a brand book, it is necessary to determine the relevance of this document for a specific company and determine the issues that will be described in the guide.



A full-fledged brand book includes two dominican republic company email list components: ideological and visual. The way the company will be perceived by the audience largely depends on an interesting and harmonious combination of these components.

A brand book is an important tool for forming and strengthening an image, which helps to build a promising relationship with potential clients and facilitates work within the company.

A strong brand always maintains a single style in all its manifestations, and to maintain it, it is extremely useful to have a style guide. This often helps in solving practical problems. For example, designers and marketers usually implement their ideas based on their vision, which is fraught with excessive diversity in the forms of presentation of your brand. Different design styles and methods of interaction with people can harm recognition, and without it, success in the market is impossible. Having a style guide will correct the work of designers and marketers in the right direction and will allow you to maintain the necessary unity.

In addition, a brand book helps new employees quickly navigate the brand system, saving management time and preventing awkward situations associated with the lack of adaptation and poor involvement of newcomers in the company's activities.