Every company dreams of a small legion of ambassador employees. After all, the effects of employees are great: the reputation of the company gets a positive boost, it becomes easier to find employees and customers themselves share their feedback about the company more quickly. Active ambassadors among employees are an important asset in these digital times.
Every company dreams of it, but almost every company is also afraid of it. The doom scenarios are never far away in such discussions. To succeed in employee activation, a lot is needed. You have to train people, set clear objectives and much more. In this article I will discuss one aspect of that discussion, namely the different types of content that you as an organization must provide and that you must make agreements about.
There are four types of content that are important when developing tunisia mobile phone number list a strategy to create active employee ambassadors.
Corporate communication
Corporate communication concerns all official announcements of a company. This concerns financial results, acquisitions, recruitments, dismissals, crisis communication. All this official communication is of course the responsibility of the corporate communication department or of the management. Employees can of course share the official communication, but they do not initiate it.