Errors in working with external links

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The black method of drowning competitors by cheating behavioral factors works similarly. However, it is more common with links, since it is much easier to implement. Therefore, it is important to monitor the dynamics of your link profile and, if suspicious activity occurs, contact the support services of search engines so that they take action before it happens automatically and in a negative way in relation to your site.


It happens that website owners, even without andorra company email list the participation of competitors, harm themselves for the reasons described above, independently placing an excessive number of anchor links. It is necessary to understand that link building is one of the main tools of spam promotion and search engines pay increased attention to it.

To avoid excess, again, it is useful to see how things are going with the leaders of the search results. This is done with the help of link analyzers, which help to download anchor lists of competitors and compare the density of your anchor links, subsequently focusing on the TOP-3. Based on the situation, the dense anchor mass is either diluted with anchorless constructions and crowd, or they approach the solution of the issue radically and remove unnecessary links. If the number of links, on the contrary, is too small, then it makes sense to expand the link profile.



The most effective types of links. Statistics based on a survey of over 70 people who were representatives of SEO departments in various companies or private specialists

It is important to understand that modern link building is working with different types of links - anchor, non-anchor, crowd links. Avoid a monotonous link profile.

The quality of backlinks depends on the authority of the site where they are placed. Check donor sites and strive for their diversity. And remember that a site can be promoted well up to a certain point, but as soon as the link imbalance reaches a critical mass, problems may begin.

Checking and optimizing behavioral factors
Behavioural factors are the main criteria for search ranking today. Their negative changes with a very high probability lead to loss of traffic.

Among the main behavioral metrics are:

refusals;
viewing depth;
time on site;
returns to search;
%scrolling;
reposts on social networks.
What should be given special attention when analyzing behavioral factors and what measures should be taken for implementation?

Analysis of failure dynamics
First of all, you should familiarize yourself with the statistics of failures of sagging pages. If negative dynamics are detected, you need to find out what is behind it.

Possible reasons for the increase in refusals may include:

change page content;
content becomes obsolete (competitors have created material that is more satisfying to the user);
page loading speed has slowed down;
there was a deterioration in usability (the site became less convenient as a result of an unsuccessful upgrade).
Number of branded queries
Branded queries are an important positive signal for search engines. If they are absent or decrease, the site starts to rank worse. Monitor the statistics of search phrases. Brand awareness is developed with the help of crowd marketing, PR management, SMM and contextual advertising .