By Dalí Veliz
Marketing4eCommerce Editor
GGoogle has been building a solid market in the travel business for years, mainly thanks to Hotel Ads , a platform that allows hotels to capture the attention of users and directly offer them a booking opportunity.
Now, the Silicon Valley giant has announced the global availability of a new advertising format related to the hotel business. A format that would allow companies to attract customers at an earlier stage of their decision-making process.
What are Property Promotion Ads?
Property Promotion Ads , or PPAs, are a new approach to france business email database advertising in the hospitality industry. This format works differently than Hotel Ads in that it doesn't respond to specific searches for the hotel name.
The PPA format displays ads based on more general geographic searches. This means that ads will be displayed as results if we search for hotels in a certain location, which will allow the advertiser to create an influence on the user and direct them directly to the hotel's own offers.