As we’ve already said, intertextuality is a great resource to use during your Content Marketing strategy , and to help you, we’ll give you an example of how this works. Check it out!
Since we’re talking about Content Marketing, how about watching a video on the subject?
Memes
Who doesn't like a good meme, right? Brands are increasingly germany phone number resource using this resource to get closer to their audience and create a connection with their product or service. All of this is done through parody!
Campaigns
Here, creativity is unlimited and anything goes to win over the customer by being persuasive . We can see several examples of how intertextuality is present, with emphasis on pastiche and paraphrase, when using an element of entertainment to relate your offer, for example.
We can mention an advertisement for the brand Bombril , in which an actor dresses up as Leonardo da Vinci's Mona Lisa, with the slogan — “ Mon Bijou makes your clothes a perfect masterpiece”.
This feat is intended to make the reader believe that the product offered makes clothes soft and fragrant, as if it were a masterpiece.
Data and Statistics
When writing an article, a very common resource is to rely on data that proves an argument. This resource is vital to attribute authority to the brand and generate value. We are talking about the “citation” type, which we use in research on other websites.
Brand Building
Knowing what to say to your audience is very important. By analyzing your persona , you can identify ways to show relevance with external elements, so intertextuality has multiple uses here, based on the preferences of the audience you want to reach.
Translations
Marketing is made up of several foreign acronyms. Since these acronyms are often used in everyday life, they are always worth translating when mentioned in any content. One example here is ROI , which stands for return on investment.
Want to know more about Return On Investment? Then check out the video below!