Yandex.Directory and Google My Business

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Yandex.Directory and Google My Business services are the most important tools for promotion in regional search results. Registration in them is the starting point from which local optimization begins. The fact is that the top positions of search results for highly competitive commercial queries are usually occupied by contextual advertising, aggregator sites, and internal Google and Yandex services.

At the same time, many services have advantages albania company email list when displayed in the form of large and noticeable snippets. Thus, one of the first things a user sees when entering a local query in Yandex is a map and a list of organizations registered in Yandex.Directory.



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The links in these snippets lead to the search engine's internal services. It is very difficult to get into the TOP of such results, but you can register in the services and thus get on the first page even without a website. However, having an organization card does not guarantee getting into the block that is shown in the results. There are ranking factors here, which primarily include:

relevance – correspondence to the meaning of the request;
reputation – rating and reviews about the organization within the services;
location – organizations that are close in location to the user are included in the TOP.
Thus, to promote within services, you should focus on working with reviews and earning a rating, as well as using low-frequency keys in descriptions, periodically updating the information.

Note that Yandex is more focused on the Russian-speaking segment of the Internet, so our companies need to pay more attention to its services in order to promote their business.

Yandex.Maps deserves a special mention, as it is already used by over 50 million users monthly. The mapping service is actively developing, introducing new tools. For example, during the September 2020 updates, two new metrics were introduced — the loyalty index and the company rating. The index indicates how often customers return to the company, and the rating illustrates the assessment of the quality of its work and popularity.

In general, Yandex is actively working on gamification of services. Users are encouraged and involved in the process of entering information in every possible way so that it always remains relevant. You can read more about popular Yandex services for business promotion in one of our previous articles .