A very attractive advantage for Vendarketing teams is the interaction of marketing flows with the platform's sales funnel .
Currently, ActiveCampaign offers a series of resources for sales teams and, through the automation flow, it is possible to unite marketing actions with the sales team.
An example of these actions is sending the lead to the sales contact after they have opened a bottom-of-the-funnel email. Or, defining a task for the sales team when the leads take some action on the website.
These and other tasks can facilitate the transfer of opportunities finland phone number resource between marketing and sales and combine a much more robust strategy for companies.
Since we’re talking about Vendarketing, watch a video to learn more about this topic!
Goal Setting
Last but not least, with ActiveCampaign it is also possible to define goals for the platform's automation flows. In other words, with this advantage of ActiveCampaign, users can choose objectives for each flow created and, as the lead reaches the defined goal, the next automation step can be specific to that context.
For example, in an e-commerce cart abandonment flow , the goal is to get the lead to return to the site and complete their order. Once this goal is achieved, the automation flow can direct them to the next step after the purchase, such as an order confirmation email or marking the sale on the platform.
And if the lead does not complete the order on the website, other actions can also be defined for those who did not reach the goal, such as a support email on how to make purchases on the website or sending promotional coupons, to try to engage them in the purchase.
With these features, ActiveCampaign ends up becoming a very interesting option for those looking to create efficient automations and structure complete strategies for their business.
Did you like the content? Then, take the opportunity to check out the article “Increase your open rates with Activecampaign’s Predictive Sending” !