Rushmore, we see how the Spanish state-owned company welcomes its new competitors, highlighting its 80 years of railway management. The campaign's intentions are clear: Renfe wants to maintain its leadership in the sector, stating that it is ready to face the challenge of competition. For its part, the French company Ouigo did not miss the opportunity to respond to this welcome with a campaign marked by a rather discreet mocking tone.
In its response, the French company highlights the monopoly that the Spanish company has maintained over this transport system for the last 80 years. Claiming that “playing alone for 80 years can end up being boring” , they are therefore delighted to join the proclaimed Train Game .
On the other hand, Intermodalidad de Levante (ILSA) , which croatia business email database will also participate in the Spanish railway liberalisation, has decided to join this cross-campaign this Monday. In its response, it also refers to the Game of Thrones series, claiming that “Forgetting about the Red Dragon is playing with fire”. Let us remember that the colour red is representative of its brand, and will even be part of the uniforms and trains within its service.
With this campaign, ILSA is consolidating its position within the competition, although it has not yet started operating any service. However, they suggest that they are working to bring their services to the AVE panorama as soon as possible and join the train game.