By Alberto Gonzalez
Marketing4eCommerce Editor
TOIn the wake of the pandemic, we have spent more hours in front of the screen than ever before in the last year. However, we are increasingly looking for in-person professional opportunities. In 2020 we couldn't choose because of the coronavirus, but in 2021 new options are opening up. The new hybrid and flexible business model that combines teleworking with office life is taking hold and we are no longer 100% online, nor 100% in-person.
In this context, there are business event companies such as Digital 1to1 colombia business email database that have managed to reinvent themselves to offer a format compatible with the needs and limitations that we have experienced in the last 12 months by offering hybrid formats that combine face-to-face networking with completely virtual meetings.
According to a survey among attendees at our event and carried out at our last meeting in Madrid and Barcelona, in March 2021, 55% of them prefer the face-to-face version. Logically, short distances help us feel safer and to be able to create spaces of understanding where personal feeling counts as much as the business speech we are giving, but how to break the ice in a hybrid format?