Five Common Facebook Myths
A noble goal of Facebook, building the knowledge economy. The experts from large companies such as Heineken, KLM and Heinz who will speak at #TFC2013 will talk about the more practical side: which myths do you often hear and why are they myths? How do you measure your success? And above all: how do you start and behave as a company on Facebook? Five Facebook myths explained.
Myth 1: You start with a big campaign
The temptation is great. You have been given the go-ahead by management or have decided for yourself to actively use Facebook for your brand. Marcel van der Heijden , founder of Facebook marketing company a friend of mine, calls it a 'major activation': going all out right away and peaking early. He means starting with a major (advertising) campaign. “Don't do that. Try to build it up slowly. Compare it to running: you have to train and experiment a lot in the beginning before you know what really works. And above all, have patience.”
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Tip from Marcel van der Heijden: always plan small activation moments, with short intervals in between.
Plan your activation moments carefully
According to Marcel, people are not immediately fans of your brand qatar mobile phone number list it has to grow. Posts that you expect to work often do nothing in the end and vice versa. By experimenting calmly, you can slowly build up the love for your brand or company. Start small and see what the reactions of your first fans are. Then do another activation a few weeks or months later: the value lies in the moments in between.
You don't learn a marathon in a week, do you? "Many companies start with the third layer in Facebook's 'Always on' media strategy right away. I think it's better to first ensure that continuous effect." See the image below for the three layers he refers to.
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If we take Facebook and van der Heijden's advice, it's smart to start with Page Post Ads and Page Like Sponsored Stories to reach your fans.
While Hans Maltha , managing partner at Yes2Web (Facebook Preferred Marketing Developer), explains that the fan page is a neglected child, Marcel explains that the importance of your fan page is not as great as people think. What is the situation? Both stories show that your fan page is especially important in the initial phase - with new fans - to create the right impression. After that, once your fans are 'in', the content itself matters much more.