Social media and hospitals have found each other
Social media use has become so common that explanations about the use and necessity of digital information, services and services by hospitals are no longer necessary. Where hospitals mentioned a telephone number and a social media account 52 times on the homepage of their website in 2011 , this changed to 55 telephone numbers and 73 social media accounts in 2013.
The fact that this number has more than doubled says a lot about the value that these communication channels have acquired. A striking detail in this transformation is that only 40% of hospital websites now comply with the cookie legislation.
Method
Logo TweetGenie
This quantitative (number) and qualitative (degree of interaction) analysis of the use of Facebook, LinkedIn and Twitter was carried out by hospitals in September 2013. In addition, the influence of the hospital via social media was assessed using the Klout score . Finally, the manager of the hospital account was defined with the help of TweetGenie .
General results social media on their homepage. vietnam mobile phone number list Compared to 2012, this is an increase of 22%. Facebook (61) and Twitter (73) are referred to more often than telephone (55) or e-mail contact (1). This last finding in particular suggests that e-mail is being replaced by social media in terms of communication with hospitals. References to other forms of information exchange, namely via YouTube (39) and LinkedIn (35), have also increased.
About the use of Facebook
84 hospitals (95%) have a claimed Facebook page with an average of 638 fans. The total number of Facebook fans of hospitals has increased by 270% (15,250 fans in 2012) to 53,532 fans in 2013.
To determine the quality of the activities on a Facebook page, the following points were scored: mention on the website, last posting (less than a week old), presence of likes, reactions, interaction and check-ins. In 2013, 26 hospitals achieved the highest scores (seven or eight points) and 45 hospitals scored more than sufficient with six or more points (51%).
More hospitals use their Facebook page interactively to communicate with their customers. Only nine hospitals (10%) show no activity on their Facebook page.
It is striking how many patients register upon arrival at the hospital (via check-ins), explicitly indicating that they are open to contact. However, these interaction opportunities are still marginally used.
About using LinkedIn
Eighty-four hospitals (94%) have a LinkedIn company profile on which they collectively attract 137,917 followers: an increase of 85% compared to 2012 (74,437).