The shop tab is a key element for this new effort to turn Instagram into an eCommerce , and with the momentum that e-commerce has taken in recent months due to confinement, the gradual shift towards purchasing and advertising options on the social network could increase sales for brands.
Plans to transform Instagram into a point of sale and promotion are not new . In fact, a few months ago we told you about Shoppable Posts , in which users can see a photographic composition with one or more products and when clicking on them a button is displayed. Once the product of their choice has been selected, users will see a page , without having to leave the application, with details such as price, description, additional photos and a button that allows them to “buy now”.
Thousands of online stores can now sell on Instagram with Shoppable Posts
In fact, Instagram could become an even more valuable uae business email database promotional tool over time , especially as it learns more about each user’s shopping preferences and the products they like. The new Shop tab will become more valuable, which in turn will increase the potential of this new sales channel.
It should not be forgotten that 80% of Instagram users follow at least one brand on the social network, which highlights the potential for product discovery and promotion on this platform , and that the direct connection to in-app purchases is a logical progression.
The new product ads option in the Shop tab on Instagram is now available globally.