The Netherlands is lagging behind in the application of social business applications. Compared to a global average of 30%, 24% of Dutch companies indicate that they use internal social collaboration tools . Despite the fact that the Netherlands has been in fourth place in the Global Innovation Index 2013 in the past year, we are still not making sufficient use of the possibilities that online social tools offer.
Social business and innovation go hand in hand in my opinion. By connecting people better, you strengthen the innovative power within the organization. Instead of employees working separately in departments, social business applications offer them the opportunity to communicate and collaborate with each other across departments. This promotes cross-pollination, new india mobile phone number list ways of thinking and ultimately more innovation. Now the question arises for me: why are we lagging behind in the field of social business applications?
Social business: showstoppers
According to the Innovation index of John Cornell University (PDF), the Netherlands is a leader in innovation. The question is why, especially now in economically turbulent times, we are not seizing the opportunities that are there for the taking. With a whole new year in sight, I propose to make sure that we remain in the top 5 and focus on social business! To do this, it is first important to get a picture of the social business showstoppers.