Social Strategy Model
Given the name of the second-highest phase, you would think that a social media strategy is only needed from a higher stage of maturity. But that is certainly not the case. We look at a strategic model in which a nine-step implementation plan precedes the basis of a successful strategy: the Social Strategy Model , developed in 2009 and revised in 2011.
'Phase o': preparing the internal organization for social media
An important component of the Social Strategy Model is namely the so-called 'phase 0', in which the internal organization is prepared for the phenomenon of social media and the use of this medium by the organization. Regardless of the maturity phase an organization is in, informing the internal organization is of great importance. In a lower stage this mainly concerns knowledge sharing and communicating the created social media accounts, in a higher stage colleagues are informed about the plans and the policy.
Even more mature organizations involve employees in the execution of the process. These employees are located throughout the organization, not just in the places where social media is 'housed'.
The strategic Social Strategy Model contains a step-by-step plan to 'implement' social media.
Formulating objectives
Looking at the steps mentioned in the Social Strategy Model, you can see that bosnia and herzegovina mobile phone number list the implementation is not necessarily reserved for large or advanced organizations in the field of social media. Objectives and target groups can be formulated perfectly well by organizations that are in a lower maturity stage. Companies in the lowest maturity stage of the Social Business Strategy Maturity Matrix focus on, among other things, the passive use of social media, often as a preparation for an active policy. In this phase, monitoring, pilots and internal audits are the most important spearheads.
If we place the strategic framework of the Social Strategy Model on top of this, then objectives can be formulated for this, for example, monthly insight into how much is talked about the organization compared to the two largest competitors. Social media channels are also defined where knowledge is collected. You can already look at the viability of a future social media policy for the organization.
Clear social media strategy clarified for internal organization
Organizations that meet the characteristics of a higher maturity stage do not necessarily have to have used a social media strategy to get where they are now. They may have grown to it without a strategic plan. Models such as the Social Strategy Model are also very useful for these organizations. A clearly defined social media strategy can be illuminating for the internal organization. In addition, it is a good incentive to let new employees delve into the organization and the current social media policy.
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