For your employer branding strategy to be successful, you must apply these three guidelines:
Transparency : Show your company values, way of working and goals to both your team and the outside world.
Talent first : it is important to humanize and put people at the center.
The whole team: To be successful, all employees must be involved.
Here are some examples of employee involvement in organizational list of bahamas consumer email communication. The reach is greater and engagement increases due to interaction between people.
2. Human resources and marketing must work hand in hand
Employer branding requires a multidisciplinary team where marketing, human resources and communications are equally involved. All parties must be equally involved to achieve the goals.
3. Share good content
Social media allows you to be creative, use different forms and create a story around your brand. Make your followers imagine they work at your company.
You can talk about the day-to-day of the organization, communicate training events, job openings and anything else that makes the workplace special.
4. Choose the right channel
When creating your Employer Branding strategy, you need to be clear about your goals and which channels will help you achieve them. If, for example, you want to attract creative talent, the best channel is certainly Instagram.
Define your channels and tailor your content to each of them. Avoid copying and pasting the same post on multiple channels. Respect the nature of each of them and you will be able to connect better with your audience.
Start working on your Employer Branding together with your employees. Work on the company culture, make your employees proud ambassadors and loudly promote the results… this way talent will knock on your door.
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