Guide That Online Journey
This is how your prospects find your brand. Most often, it’s through a selection of social media and online digital strategies. Examples include promotional posts and mailing campaigns. Blog content writing services are perfect for attracting a wider audience, too.
Once you’ve piqued your readers’ interest, they move on to the “consideration” stage. During the “consideration” stage, your prospects decide whether or not the brand has what they’re looking for. The information is more in-depth – aiming to nudge your prospect towards making a purchase.
Next, we move on to the third list of scotland consumer email stage, the “action stage.” This is where the leads are encouraged to take action. It’s where conversions are (hopefully) generated. It’s also where you make a sale.
Note that the online journey doesn’t just end there. After making a purchase, you move on to the “engagement” phase. During this stage, you nurture and follow up with your customers. This can be in the form of instructional manuals, training courses, or in follow-up feedback and reviews.
Your satisfied customer then moves onto the “advocacy” stage. This is where they recommend your products and services to their peers and online audiences. It’s a great form of free marketing too.