Does selling at a low price make sense? The answer is yes. Often when we talk about e-commerce marketing strategies we tend to think of techniques such asupselling and cross-selling, but down selling also offers an equally valid alternative to increase online sales. It is the exact opposite of up selling and occurs when you decide to offer a customer a cheaper product than the one they were looking at, but chose not to buy . But why on earth should we offer something cheaper? Simple: if the buyer has decided not to buy a certain product, the most common reason is that the price is clearly too high. To do effective down selling, however, you need the right strategies. Here are some.
Down selling , or selling at a low price, is the opposite of upselling . But we also find cross selling . In summary, the differences between these three strategies are the following.
Upselling : is a technique that consists in encouraging the customer to purchase a albania consumer email list more expensive and updated version of a product.
Cross selling : consists of offering an additional product or service to the one the customer is about to buy or has already purchased.
Down selling : the strategy used to convince the consumer to choose a cheaper or less functional version of the product originally viewed, but still capable of satisfying the buyer's needs.
The latter is a particularly useful technique when the potential buyer is undecided because the price is too high, or when he abandons the cart without completing the purchase of the item he had expressed interest in.