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The Complete Guide to SMM Metrics in 2025 SMM - marketing in social networks 3683 Views Rating 5 ( 6 Votes ) Of all the hundreds of acronyms and abbreviations on social media, the one that confuses me the most is KPI. Perhaps it's because the phrase "key performance indicator" always sounds like you need to put on a suit before giving a Powerpoint presentation. But when you break it down, it's actually quite simple. A KPI is just a way of saying, "This is something that's important enough for me to focus on and measure.