The Social Readiness Model was developed by Jungle Minds and describes five stages of maturity.
Social Technographics Profile
The most widely used model for classifying social media users comes from research agency Forrester Research. According to Forrester, stakeholders are present in seven different groups, classified based on level of activity. The Social Technographics Profile , better known as the Technographics Ladder, shows that a misfit can arise between user groups and organizations.
Active social media users can be a problem for organizations that are in a lower maturity benin mobile phone number list stage, such as 'just starting out' ( Social virgin in the Social Readiness Model) or 'with some experience' ( Social junior ). These users make videos, take photos, write status updates, respond to messages and post reviews about brands, products and services. Organizations that are still discovering how to best monitor social media do not yet have a response policy in place.
Forrester distinguishes seven user groups in their Ladder, which became known from the book 'Groundswell' by Josh Bernoff and Charlene Li.
Active social media users
The more mature organizations become, the more they appeal to active social media users. Looking at the Social Readiness Model, this is reflected in the orientation towards the customer ( Social expert ) or even broader: the human being in general ( Social guru ). The disappearance of this misfit provides advantages for these organizations. The creators can become ambassadors and conversationalists talk about products, services and experiences. And the application of co-creation is most effective in these groups. In the Social Readiness Model, you see this reflected in the property Stakeholder interaction. In the Social expert and the Social guru organizations, the circles interlock (see the image of the model).