We are talking about Vintage Marketing

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Nostalgia is one of the most powerful and pervasive human emotions. It is therefore not surprising that companies have always tried to capture it in their marketing campaigns, with strategies aimed at recalling memories of good times gone by in their target audience.


A form of marketing that, on the web and social media, has done nothing but infinitely multiply its applications and its power of engagement. Traditional Vintage Marketing was born student phone number list at the beginning of the new millennium, when companies realized that the popular collective imagination began to look with nostalgia at some iconic post-war years, such as the Fifties, Sixties and Seventies.


All of a sudden, the atmospheres of those years stopped being considered démodée, and their symbols became popular among the mass public. Do you remember the rebirth of the teardrop Ray-Ban in the early 2000s? The relaunch of these vintage glasses, born in the Thirties, is probably the most classic example of successful Vintage Marketing.


This first example reveals one of the secrets of Vintage Marketing: it is able to involve not only those who lived in the years being recalled , but also those who were born years, or even decades after the reference era.