DEM campaigns that convert

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This type of newsletter provides news, updates, tips, interesting articles or useful resources on a certain topic or industry. The main goal of these emails is to educate, engage and keep readers informed , thus paving the way for future promotional actions. Newsletters are very popular and easy to manage, but because they are sent manually they tend to get lower engagement rates than other types of email campaigns . On average, a newsletter in Italy has an open rate of 27%, but a click-through rate of 1.8% . If you are interested in this form of email marketing, you can read our complete guide -> How to create and send a professional Newsletter DEM Campaigns DEM (acronym for Direct Email Marketing ) are emails addressed to a specific group of people subscribed to the mailing list who have shown interest in a specific topic, product category or service in the past.


As the term “Direct” itself suggests, DEM campaigns greece telegram data are useful for getting in touch with potential customers in a direct and targeted manner , with personalized commercial proposals. Personalization is the main advantage of a DEM compared to a normal broadcast newsletter. A DEM campaign basically consists of a sequence of emails to be sent to contacts with personalized messages based on their level of involvement and the business objectives you want to achieve. If you want to create a campaign of this type right away, we recommend reading our guide to Direct Email Marketing .


Email Automation Automated emails have much higher engagement rates . Their average open rate is around 37% and that rate is also higher than average. Why are these percentages so much higher than newsletters? What makes an email automation campaign so effective is that the messages are sent automatically, in response to the actions of your contacts . For example, after they have signed up to your mailing list, or after they have left your website without completing their order. It is up to you, in essence, to decide when these emails are sent. But it’s not just timing that makes email automation effective.