SMS can be classified by goals and objectives

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In the run-up to the holidays, people make purchases more often.
If you have data about your customers' birthdays, you can send them themed emails with discounts and promotions on these dates. This will help increase conversion.
Certain events, such as the start of the school year, graduation ceremonies, etc., generate increased interest in certain products and services.
If you sell seasonal items such as swimsuits, snowboarding gear, or mid-season boots, you can send out messages about discounts or special offers during the appropriate months.
SMS sending frequency
SMS messages that are too frequent will irritate, while lithuania b2b leads messages that are too rare will not attract attention. The optimal frequency is about once a month. If you send messages more often, the cost of attracting a client will increase. However, it is worth considering other factors.

Audience: Young and active people will open emails more often than older and busier people.
Context: During sales, consumer demand is higher, so you can increase the number of SMS messages on these days.
Types of mailings

Target Task Example
Sell Stimulate sales and call to action Information about discounts, promotions, new products
Collect feedback Get feedback, suggestions or questions from customers Service quality survey or questionnaire to collect ideas for service improvement
Notify Provide order details or other technical information Notification that the parcel is at the pick-up point or a reminder to make an appointment at a beauty salon
Inform Keep customers informed about events, news and changes in the company Announcement of the launch of a new service or company relocation
Create a relevant offer Offer your audience products or services that may interest them Personalized recommendations based on your purchase history

Evaluating the effectiveness of SMS mailings
Delivery rate
Reflects the percentage of successfully delivered SMS to recipients. If the ratio is low, the problems may be related to:

weak network signal (for example, the recipient is outside the city);
inactive subscriber number;
operation of the sending service;
antispam settings;
temporary blocking of communication (for example, when activating “Airplane mode”).
Open Rate
Shows how many people opened the SMS. It can be used to assess how much the content of the message attracted the attention of the audience.