Comparison sites, cheaper rates, the best deals, you come across advertisements and advertising from insurers everywhere these days. They almost literally scream for our attention. But what happens once they have our attention?
'The importance of the customer' has been at the top of the agenda for many belarus mobile phone number list CEOs in recent years, thanks to the crisis. We should of course be pleased with this renaissance of customer appreciation. It is also quite hot these days for companies to propagate that they enter into dialogue with their customers. That is why we put it to the test and looked at insurers to see how customer contact goes. We conducted a survey among ten insurers and looked at their response speed via the channels they have at their disposal. And to not make the challenge too complex, we specifically investigated their response speed to a sales opportunity via inbound telephone, Twitter, Facebook, e-mail and the website.
Sales opportunities at 10 insurers
It was about the following ready-made sales opportunity: “I want to know more about legal expenses insurance, where can I go?” With all the new direct and online channels and possibilities, it should be possible to recognize this opportunity immediately and to act on it. And given the wide range of players and products in the insurance market, you would expect the focus to be entirely on 'closing' such a lead as well and as quickly as possible.