If the user clicks on this last email

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An example of a flow could be: Once you have entered the lead into the platform, send a welcome email. If the user opens the email, send the latest blog post in a new email after three days. reading the article for more than thirty seconds, it sends a commercial coupon after five days to invite the purchase.


This is a clear simplification, which tries to summarize very complex marketing flows , which can allow you to optimize the lead conversion rate efficiently. Marketing Automation for e-commerce The discussion is quite complex and long, and I will dedicate a specific article to it in a few weeks.


E-commerce can benefit in a very particular chinese overseas america phone number list way from marketing automation , to optimize the conversion rate to sales . This is a fundamental moment of CRO , the Conversion Rate Optimization activity that can be exercised to maximize sales and turnover on online stores. To give a few small examples, these are all marketing automation activities that can help you optimize e-commerce sales: Showing personalized content to users based on their browsing history (if “category X” is preferred, show “content Y”), a process also called behavioral targeting.


Sending automated emails to try to recover potential abandoners. Monitor competitor prices and automate their management within certain ranges, with careful repricing strategies , or pricing marketing automation. As I was saying, I will return to these topics in greater detail shortly, to dedicate the right amount of time to a very varied discussion that can lead to enormous advantages.