In the era of Big Data and massive information, it is increasingly important to generate reliable and relevant data, and perhaps even more important to be able to analyze it in order to act intelligently. Smart Data draws its source from Big Data. It is one of the essential elements for the future of data processing. Massive information rhymes with specific data processing. Smart Data is the answer to the increase in digital data. It is also the future answer for increasing leads since it allows you to sort social media feeds.Smart Data is in opposition to Big Data. This term is the mass of information circulating via the web, connected objects or smartphones. Today, Big Data weighs the equivalent of 1.7 billion euros and an unquantifiable mass of data. So how can we process this data effectively? Smart Data therefore comes in opposition to Big Data while using it. It can be defined as the intelligent and relevant way of processing data. It is possible to generate Smart Data via different channels, whether physical or digital. According to a study by the Transparency Market Research firm , Big Data will "weigh" more than 48 billion dollars in 2018 and this is why Smart Data will be used more and more.Smart Data has simple objectives, those of processing data efficiently and qualifying it. In the large mass of data, it is necessary to be able to sort and take those that are related to its sector of activity. It is then necessary to qualify them because it is important to do this sorting in order to be the most relevant to potential leads. uae whatsapp data
There is a need to think in terms of objectives by having relevant and usable data quickly in order to adapt all of its strategies. This will facilitate digital strategy, customer relations, customer experience and satisfaction while increasing your ROI.