With the massification of data, how is it possible to generate more qualified leads? Can Smart Data respond to this problem? This solution, through its processing and simplification of data, makes it possible to target customer expectations more precisely. thailand whatsapp data
Let us recall that Smart Data is the processing of data from Big Data. It meets an expectation, that of having reliable and quality sources in order to answer more precise questions. It ensures better visibility of its market and consumer expectations and above all it allows you to adapt your marketing strategy more easily.Smart Data comes from its opposite, Big Data. The latter currently represents a market of 1.7 billion euros in France and 2.5 trillion data per day. If we take the example of global online commerce, there has been a 25% increase in data per year due to Big Data. In addition, estimates show that connected objects will only increase from 6.4 billion in 2016 to 11.4 billion in 2018. The increase in these objects generates additional data that does not make it easier to process it. Faced with this flow, finding a solution to prioritize data and identify the most relevant remains essential.The digitalization of our society and our businesses is booming. This has the effect of considerably increasing the amount of data. Data is everywhere, whether in our cities , in our connected objects or social networks. Lead generation today goes through digital? Note that 74% of consumers find out information on Google before buying a product.
Digital has therefore become the primary source of leads.
It has also become the essential place for consumers to exchange information on products and services. However, with the increase in data, it is difficult today for companies to know what the customer wants. It is from this observation that Smart Data is necessary, because it will allow us to better understand the expectations of the latter. Smart Data will help to measure satisfaction and the improvement of its customer experience, since the data will be more precise.