For every business, it is important to process the data that customers leave. This data is multiple and is found throughout the purchasing journey.
At the points of sale
First, we have data related to consumer purchases. This gives clues about which purchases are made the most.
We have satisfaction surveys during the purchasing process. Ikea is the perfect example in its stores. We find them next to the checkouts of each universe. It is materialized by three buttons (green, orange, red) to measure customer satisfaction in each universe. south africa whatsapp data
Satisfaction surveys that are located at the end of the purchasing process. This question form allows you to measure the strengths and weaknesses of a structure. It contributes to improving customer satisfaction. If we take the example of Ikea, a survey in 32 stores shows the absence of a trolley at the entrance.
Mystery shoppers who are paid by brands to judge the customer journey.The data comes from the web. Today, 74% of people find out about a product or brand on the web.
Social networks are also a good asset to measure customer satisfaction because e-reputation is essential today. If you are looking for a restaurant, you will never go to an establishment with a bad rating. The same goes for your brand or your products.
The example of Google and its annotations are also very important because good ratings attract customers.
Blogs specializing in certain areas which, for example, carry out tests on connected objects.
The discussion forums still in use are difficult to quantify. However, it is a real source of measurement for customer satisfaction.