EMP. How does personalization of experiences work at BigCrafters?

[ayeshshiddika11]

JJ. It is essential to know your consumers well, and not just in terms of demographics, but to truly understand the consumer, their tastes, what they are based on, how we can offer them something unique that they cannot find anywhere else… It is a thorough process of understanding the consumer, in which we always try to differentiate ourselves and highlight our nonconformist, yet at the same time approachable, philosophy. And the best way to do this is to listen, not only through data, but by speaking directly with your customers. Listening to the consumer is what will truly enable you to understand them and offer them products and experiences that really have value for them.

EMP. As a new business model, what have been the main challenges for BigCrafters?

JJ. Like any project that is worked on in builder sri lanka phone data format, with practically the same mentality and way of working as a startup, there are many challenges. The important thing is to be able to identify them quickly and have the agility and flexibility to solve them. The initial uncertainty is always high. That is why it is key to continuously validate and iterate.

Some challenges for this project have been the definition of quality standards that we believed were necessary so that an initiative like this would not lose its essence, as well as identifying the product categories and the most relevant products. To this we must add all the technical complexity that it entails and that has to be up to the initiative, since the user experience has to be ideal for something like this to work.