At the end of last year, ProA Capital became a shareholder in Hijolusa. This venture capital fund has acquired 50% of the company, leaving the remaining 50% in the hands of the Gómez Pérez brothers.
“It is here to support us in our plans for growth and international expansion. It is a reinforcement that will allow us to continue taking advantage of opportunities inside and outside Spain, support R&D&I projects and accelerate our technological conversion. And we will be able to transfer these opportunities to the Spanish countryside, promoting joint progress to make the primary sector of our country increasingly profitable, digital and competitive. Our country has great potential and we often miss opportunities by not addressing the challenges that are presented to us out of fear. There is a lot of fear of failure,” says the CEO.
This injection of capital will help to develop Hijolusa's future plans. One of its main objectives is to increase exports, which currently account for around 6% of turnover. The company already slovenia phone data sends its potatoes to France and Portugal and wants to increase its business in these countries, as well as approaching new markets, especially Italy. However, the company does not close the door to any country. "We do not set limits. We are talking about France, Italy and Portugal because of their proximity and because they are markets that are very much in line with the type of consumption of a product like ours. But our idea is to continue promoting these markets and any other European market, since we have a product that has nothing to envy of that of any other country in terms of overall quality. Not only the quality of the potato itself, but also the packaging , the technology that we apply on a daily basis, etc.," he points out.