When our website's bounce rate is high, the question is clear: why do visitors who arrive not stay? It generally indicates that the user has not found what they were looking for or the page does not generate enough confidence to continue browsing. There are some important aspects that you should take into account to improve the appearance of your website and reduce the percentage of visitors "dropping out."
Clean and clear design
A poorly designed website can generate distrust in up to 94% of users. Try to give your site an appearance that is in line with the new design canons, organize the information in a clear and simple way, and finland number data highlight those points that you consider important. A good use of the graphic component (illustrations, photographs...) is usually very effective in attracting the user's attention and inviting them to stay.
The appearance of pop-ups
There is nothing more annoying than browsing a website and being interrupted by pop-ups. They are an annoying element that negatively affects the bounce rate. It is true that from an advertising point of view, their use can be favorable, but you should schedule the appearance of pop-ups so that they are activated a few seconds after the user enters the page (they do not have to appear immediately after loading the page).