Finalists: AliExpress and Worten
Image of the finalists and winners of the Best Ecommerce Marketing Campaign category
We could say that Casa del Libro is celebrating twice, as it has obtained this award thanks to the campaign “100 years reading together”, carried out to commemorate its centenary . Both the concept and the communication and language chosen to convey the message of this omnichannel campaign, as well as its final results, were praised by our jury.
Eloy Mariaud , eCommerce & Digital Director at Casa del Libro, and Blanca Asuero, Digital & Marketing Director at Casa del Libro, took to the stage to receive the award with great emotion, highlighting the estonia number data generosity of the sector and the importance of this being the case and allowing knowledge to be shared between professionals and brands. Blanca had words of thanks for Casa del Libro's customers: " above all, it is an award from readers, who choose us and are there for us after 100 years ."
And Eloy told us that thanks to this campaign and, " fortunately not only because of it, but because of all the effort that has been made and the acceptance of the customers ", they have noticed a very positive impact on their sales. On the other hand, he explained that they are currently refurbishing their bookstores and encouraged the public to come to them and live this experience. Likewise, on the eCommerce level they are trying to replicate this, to achieve a total connection between the online and physical experience.