The industry has been talking about artificial intelligence, machine learning and voice search for a long time , but even those who claim to be experts in this field have no idea what they are talking about.
And it's not just us who are saying this, but a survey of 252 digital marketers conducted by the SEO and content performance platform, BrightEdge , which confirms that they may know the theory by heart, but when it comes to the practical part, they have to hit the ground running.
In fact, most of them are still adjusting to the shift from desktop to mobile and 27% believe that mobile will be the most powerful trend in the immediate future.
31% of respondents say that voice search will be the most belize phone number important trend , and it already represents more than 20% of mobile searches. However, two-thirds of respondents do not plan to do anything about it .
The same is true for artificial intelligence, as while 32% consider it a key technology, 57% are not going to implement it in their strategies this year.
But the suspense goes further, as they also lag behind in content. 71% of respondents say that less than half of their content is consumed and only 9% say that more than three-quarters of their content is consumed.
Meanwhile, 97% agree that SEO and content marketing are being or are already being integrated, while considering content and organic search to be the most important initiatives this year.