Big data doesn't make bad politicians good, says the man who brought Trump to the White House

[ayeshshiddika11]

Alexander Nix , CEO of Cambridge Analytica (the company that, with Big Data, helped Donald Trump reach the White House), is convinced that his raw material, data, is destined to profoundly and forever change commercial and political communication.

"It will be completely inconceivable for our children in the future that millions and millions of people will all see the same advertisement on television," Nix said in a speech given today at the Online Marketing Rockstars festival .

By analyzing and combining personal consumer data, brands (and politicians, too) will be in a position to deliver individualized, fully tailored messages to their audiences , says Nix.

However, despite the fact that the power of data is almost infinite, the CEO of Cambridge Analytica (which also supported the supporters of the “yes” vote in the Brexit referendum) believes netherlands phone data that Big Data cannot transform political candidates who are not good at it into good ones.

“ Big Data does not make bad candidates good , and it is not capable of turning any electoral campaign around,” Nix stresses. However, “it is true that data can make a difference in both political and commercial campaigns,” he points out.

And Nix can't help but feel proud of the absolutely stellar role played by his company in the elections held a few months ago across the pond. “I'm pleased with the job we did ,” he says.

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