A brand identity is not set in stone and it is normal for it to evolve to adapt to internal or external changes, whether technological or societal.
Is your branding taiwan phone data no longer in line with your brand values?
Is your logo outdated?
Have your company’s activities changed?
It's time to redesign your company's visual identity!
Are you unsure about what defines a visual identity? Read our article to learn everything about branding .
An identity redesign is also an excellent opportunity to strengthen the visibility and image of your brand with the public.
Depending on the reasons that lead you to question the image that embodies your company, you will be able to define whether you need to start from scratch or gently evolve your visual identity.
Four good reasons to redesign your visual identity.
You have never defined a visual identity.
When starting out, a company does not necessarily have the budget or the stability needed to undertake the creation of a solid and coherent visual identity. It is common to use various service providers, tinkering with a logo here, then developing the rest of the graphic charter (typography, color palette, pictograms) as the company's needs arise. This way of working allows you to test the activity without prematurely imposing a brand image that is too rigid. But it often results in a graphic patchwork without coherence that conveys a messy and unprofessional image. Once the company has stabilized, it is therefore necessary to develop a rebranding strategy.
Due to their vocation to innovate, most startups go through these successive stages. Example with Blablacar :
Your brand image is outdated.
Unfortunately, your company's branding is not immune to the passage of time and can now give off an old-fashioned or outdated image. A visual identity that has not changed for several years is no longer necessarily in line with current cultural codes. In this case, a little facelift is necessary to modernize your image.
Example with the company Pierre et Vacances : new logo , new colors , new view of the public who now perceive it as more dynamic and current.