Discover Marketing Tactics for Debuting Innovative Products

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Remember that segmented emails have a 14.31% higher open rate and that 75% of consumers are more willing to buy from brands that send them personalized messages . Doesn’t that sound tempting? Don’t waste any more time and start segmenting and personalizing your emails today!

If you want to learn more about how to improve your email marketing strategy, we invite you to visit our blog and discover other tips and techniques that will help you achieve success in your email campaigns.



Importance: Learn why segmentation and personalization are key to achieving better results in your email marketing campaigns
Email marketing has become a fundamental tool for companies in the digital age. However, sending mass emails to a list of contacts without taking into account segmentation and personalization can result in an ineffective and unprofitable strategy. That is why segmentation and personalization are key to achieving better results in your email marketing campaigns.

Segmentation: Reaching the right audience

Segmentation involves dividing your contact list into smaller, more homogeneous groups based on common characteristics, such as age, gender, geographic location, or interests. This way, you can send more relevant and personalized messages to each group, increasing the likelihood that your emails will be opened and read.

A study by digital marketing company HubSpot revealed that vietnam phone number segmenting your contact list can increase email open rates by 14.31% and click rates by 100.95%. This shows that segmentation is essential to improving the effectiveness of your email marketing campaigns.

Personalization: connecting emotionally with your subscribers
Personalization is about tailoring the content of your emails to each subscriber's needs, interests, and preferences. This can be done by using the recipient's name in the subject line or greeting, offering personalized recommendations based on previous purchases, or sending exclusive offers.


A study by marketing software company Experian found that personalized emails have a 2.5 times higher click-through rate than non-personalized emails. Additionally, 74% of consumers are frustrated when they receive emails that aren’t personalized.

verdicts
Segmentation and personalization are key elements to achieve better results in your email marketing campaigns. Segmentation allows you to reach the right audience, increasing the likelihood that your emails will be opened and read. On the other hand, personalization allows you to connect emotionally with your subscribers, increasing the likelihood that they will perform a desired action.

Don't underestimate the power of segmentation and personalization in your email marketing campaigns. Use these resources to offer relevant and personalized content to your subscribers, and you will see how your results improve significantly.